Proving digital isn’t everything Spotify caught my attention with it’s OOH form, just like Facebook’s Privacy if Personal campaign. Again it is simple and so effective.
The popular website Pandora transitioned to an app for both Android and iOS products.
Like many music streaming programs, Deezer has paid and free membership levels. Deezer actually has two paid membership levels, $4.99 and $6.99 a month, respectively. The $4.99 version is ad-free and comes with a limited mobile app, while the $6.99 version has full mobile abilities.
The Listen Like You Used To campaign by Spotify was targeted at 35-40 year-olds. Who Wot Why the agency behind this campaign explained that 35-40-year-olds don’t listen like they used to.
They’re more likey to be smashing avocados than listening to Smashing Pumpkins. Spotify wanted to help change this. How do i get rid of spotify on my mac. We tapped into music nostalgia with a reminder that although your life might have changed, your music taste probably hasn’t.
And tap into nostalgia they did with some brilliant OOH displays such as the bus stops below. All with that blast from the past making us realise how much things have changed.
And in other cases haven’t so much.
Why I like this campaign
Although the aim is to reach an audience of 35-40 years I feel the reach has gone so much further. It’s a long way off till I’m in that age bracket but I still remember the spice girls. A listener or not to the bands mentioned these ads are sure to make you smile. Some people even got involved with their ideas.
Normally I couldn’t care less about something like that. But combined with the wrong information and the fact that getting straight answers wound up requiring no fewer than 3 different reps over the course of two days, it became a maddening experience. Another time I had my Spotify account closed because of a problem on their end. Spotify is a digital music service that gives you access to millions of songs. Spotify is all the music you’ll ever need. Listening is everything - Spotify.
1991. Losing my religion. 2019. Losing my AirPods.@WhoWotWhy_@SpotifyUK#ListenLikeYouUsedTo
— Alberto Mora (@_alberto__mora_) September 19, 2019
But not all of these creations were very kind towards Spotify.
Hi @Spotify. Got another one for you!
1985 Simply Red Money Too Tight To Mention
2019 All Artists On Spotify Relying On Streaming Royalties Money Too Tight To Mention#Listenlikeyouusedtopic.twitter.com/4rNSHlHZeH
Now I’m going to steer clear of the politics of money in the music industry on this one. I’m just here to talk about the campaign after all. Although the last one was a little controversial it still had someone sharing and talking about Spotify’s campaign. They may disagree with Spotify but they still just gave them free publicity.
That’s the beauty of a campaign like this it gets people talking. People take photos of all the forms of the campaign and post about it. I also like how simple the design of these posters/billboards are. Minimal colours and text it’s design 101 for something like this. You want it catchy enough to grab people and easily digestible on-the-go, that’s exactly what this is too.
Brief Verdict
Too often I see OOH campaigns that are way too overcrowded and not clear enough. To take any of it in I have to stop and read and that is even if it is placed on a display that doesn’t rotate to another campaign before I can fully take it in. This campaign has been a breath of fresh air to my eyes so to speak. It’s a beautifully packaged campaign that can always be expanded upon to continue on its success.
What Is Spotify Free Music
There is only one thing I really think that Spotify has missed out here. It seems like such a simple thing too. A Listen Like You Used To playlist to really take people back. It would be great for people to re-discover some of their old favourites. As I say though room to expand easily.
I hope you have enjoyed my brief look into Spotify’s Listen Like You Used To campaign. As always, I would love to see your comments below and I’m always up for a discussion on any of my blog topics if you want to drop me a message via LinkedIn or Instagram. What did you think of these music throwbacks? Think Spotify have missed some other nostalgic throwbacks?
Being called a “jack of all trades” is seldom a compliment, but it’s that precise generalist approach that keeps me subscribed to Spotify. Whether you’re a music fanatic or casual listener, Spotify will work for you. Audio quality may not be the best, but I don’t prioritize that on a daily basis. Instead, I’m championing Spotify for its social, intuitive, and cross-platform functionality.
Editor’s note: this article was updated on October 7, 2020, to include a poll about readers’ favorite music streaming services.
Music discovery is silly simple
Spotify’s curated playlists are more hit than miss.
The number one reason I use Spotify over all other music streaming services is its top-notch discovery playlists and suggestions. Sure, Spotify’s algorithms don’t always nail it—especially if you share a single account with others—but more often than not, it impresses users with how intimately it understands their musical preferences. Not only is this something that I’ve discussed with my friends, but it often sparks entertaining Twitter threads. In fact, sometimes those digital discourses make their way onto subway cars. Spotify did just his with as a Dave Horowitz’ tweet:
Something Like Spotify For Free Music
.@Spotify a friend in NYC just informed me that this tweet has reached the highest heights: dirty subway ad! pic.twitter.com/I1rLT7cpHf
Suggestions go beyond the personalized Discover Weekly playlist, though. Spotify also curates a Release Radar playlist every week, which it loads up with new music from artists-of-interest. Every Monday, I deliberately get through both of these complementary playlists. After all, it’s hard to find good, new music while keeping tabs on your favorite artists, both of which Spotify handles effectively.
Spotify keeps listeners listening with its Discover and Release Radar playlists.
Listeners who want to put a little elbow grease into finding new music can wade through any number of artist and song-specific radio stations. Frankly, I’m new to this feature but use it on a weekly basis. Sometimes I really dig one or two songs by a band but am not a huge fan of their oeuvre. When this happens, I leave it up to the given station to float similar artists to the surface.
Spotify makes it easy to switch between music and podcast media from the user library.
Sometimes I don’t want to listen to all-new or all-familiar music, which is when I click through the Daily Mix playlists. These are unending playlists filled with music by followed artists alongside similar artists. It’s great for when I don’t want a tacky mood playlist but want to hear a consistent, similar sound. I used these a lot when I lived in Atlanta and my weeks were filled with driving.
Again, these playlists don’t hit it out of the park every day or week, but they do a better job than any other music service I’ve used, including Pandora. Anyone with an insatiable appetite for music will appreciate the efforts Spotify goes through to fine-tune its algorithm and keep listeners listening. For listeners willing to go the extra mile, there are even craftier ways to find new music abound.
Social features are deceptively useful
You can only view friends’ activities through the desktop application.
The “friend activity” column makes it easy to see what your best friends and frenemies are rocking out to. This adds another dimension to music discovery: the social aspect. Not only can you surreptitiously creep on what your friends are listening to, but it also serves as an easy ice breaker for reaching out to distant friends. For instance, if a friend I haven’t spoken to in a few months is listening to an album I enjoy, I try to fire off a text asking how they like the album and seeing how they’ve been. While rekindled friendships are a triumph of Spotify’s friend activity section, I’d be remiss without mentioning how fun it is to see the musical guilty pleasures my friends have, too. The main drawback to this is that it’s only available on the desktop app, and doesn’t appear to be making its way to the mobile app anytime soon.
I love sharing music with others, and doing so is effortless with Spotify.
Spotify also affords listeners the ability to create collaborative playlists. Not all streaming services allow this functionality, which is a shame. I mean, really, what better way to prepare for a road trip with your friends than with a single assemblage of tasteless throwbacks?
Music integration on social apps
Yeah, that little green circle has made waves since its release and is the most well-integrated music streaming app available. Do you think your Instagram Story could use a little underscoring? The Instagram Story music widget is powered by Spotify. Is it important for you to know someone’s musical taste before giving up a precious right-swipe? Spotify enables that, too, on dating apps like Tinder and Bumble. If nothing else, it’s a fun way to add flair to your social media presence.
Find nearby concerts
I was able to photograph Aaron West, because Spotify made me aware of his then-upcoming show.
Music doesn’t get more social than going to concerts and festivals: Spotify makes it easy to keep track of upcoming concerts for any artists you follow. From the desktop application, go to “browse.” Then select “concerts,” which is the furthest tab on the right header. The next window opens with a chronological list of nearby concerts. Clicking on a specific concert reveals the date, time, and place of the show. The “find tickets” button opens a window in your default browser, so you can get tickets on the spot. It’s a little clunky, but works well, and is a great way to get an aerial view of upcoming shows.
User interface is everything
Spotify has the most attractive user interface, and certainly outperforms YouTube Music’s UI; its all-black design makes it easy for the eye to identify what’s important on the page. Navigation is easy due to the straightforward layout that logically breaks content up into three broad categories (“home,” “search,” and “your library”). Spotify’s system uses a logical hierarchy with headers and album art in the Home tab.
It’s the little functional tricks that keep this as my go-to streaming app. With the “now playing window” open, I frequently swipe the album art to skip a track. Once the command is registered, a smooth animation plays, moving the album in tandem with the finger-swipe. Sure, I could just use the playback iconographs, but this just feels smooth. While Amazon Music HD has the same functionality, it just doesn’t look as neat; plus, the command isn’t always registered. As for Tidal, it lacks this ability altogether. Instead, swiping album art pulls up the song queue.
Spotify car view reduces distractions
Car view simplifies the interface, so distractions are lessened.
My car doesn’t have Android Auto but even so, Spotify recognizes when my Samsung Galaxy S10e is connected to my car and automatically enters “car view.” This mode minimizes distractions and displays only the necessities to users: album art and the options button on the “now playing” screen are no longer visible. This places emphasis on driving, rather than messing around on one’s phone during stops. If your car and device are compatible, you can use either Apple CarPlay or Android Auto with Spotify.
Google Chromecast Audio integration
Spotify
Not only is direct Spotify access available from virtually every smart speaker on the market, but the desktop and mobile Spotify applications both support Chromecast Audio. This means you can cast audio playback to a nearby smart speaker from the Spotify app. There are other ways to connect, too, you can stream to computers, TVs, gaming consoles, and Bluetooth devices all without leaving the Spotify app. I use this all the time, frequently switching between my apartment Sonos, true wireless earbuds, and PlayStation 4. Its performance is consistent, and almost always makes a successful connection on the first try.
Low price, high return
Amazon Music HD costs $8/mo for Prime members, but its app isn’t as fleshed out and discovery suggestions aren’t nearly as satisfying.
Ultimately, Spotify’s low-cost is what keeps me subscribed. It’s just $10 per month on the individual plan, which affords ad-free listening, offline downloads, and on-demand playback. Spotify’s library hosts over 50 million songs, which is 10 million less than Tidal but 10 million more than Google Play Music. For just $10 a month, I have access to all the music my ears could want and numerous ways to discover new artists.
As of July 1, 2020, Spotify Duo Premium expansion includes support in the United States, India, and dozens of other markets, totalling 55 markets. This requires a monthly payment of $12.99, and keeps both users independent accounts along with the saved music and playlists associated with each account.
Spotify is the only service to offer a free, ad-supported version of its service to listeners, making it the most accessible service to listeners of all financial backgrounds. Yes, others offer free-trial periods like Spotify, but others automatically rope users into a subscription unless it’s cancelled prior to the trial period ending.
Spotify integrates well into social media applications like Instagram.
Although audio quality isn’t the best, Ogg Vorbis 320kbps streaming is nothing to turn your nose up at. If you want high-resolution FLAC audio files, you’ll have to pay extra for something like Amazon Music HD or Tidal. If you’re concerned about Spotify underpaying artists per stream, you may want to turn your attention to another service. Unfortunately, low payout rates are a systemic issue across the board of music streaming services. Listeners who really want to support their favorite artists are likely already doing so by attending concerts, buying merch, purchasing music.
Although Spotify has its drawbacks as SoundGuys’ own Sam Moore points out in his in-depth review, it’s a great service and one that continues to satisfy users month after month. It’s the generalist’s music app and does everything very well, albeit not perfectly. Until others figure out a way to smoothly introduce social features and improve their respective music suggestion algorithms, I’ll be keeping that green dot on my phone’s home screen.
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